# identity.md

## Organization Overview
- **Company Name:** MERIKNOWS
- **Mission:** To provide premium 100% merino wool clothing with minimalistic design, natural comfort, and breathable fabric for everyday use. MERIKNOWS offers high-quality merino wool garments created for daily life in Bulgaria, providing naturally elegant attire that adapts to various activities from work to movement and rest.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Located in Bulgaria; founded date is details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** MERIKNOWS values natural comfort, minimalist design, and adaptability, creating high-quality, elegant clothing suitable for all aspects of daily life.
- **Relevant Links:** [About Us](https://meriknows.com/pages/about)

## Operations & Structure
- **Business Model and Operational Approach:** MERIKNOWS operates as a direct-to-consumer brand, offering premium 100% merino wool clothing designed for natural comfort and everyday wear.
- **Location(s) and Geographic Presence:** Primarily serves customers in Bulgaria.
- **Key Partnerships and Affiliations:** Details forthcoming.